We’re part of a young, tech-savvy, world-aware, altruistic, narcissistic consumer force no brand can afford to ignore — the Millennial generation (also known as Generation Y).
It’s a deeply diverse group of 18-34 year olds, who are only just beginning to find their footing and build their lives in a post-Recession world.
Despite the economic obstacles we’ve had to navigate, the nation’s 80 million Millennials still stand to be the largest, most influential generation of consumers since the Baby Boomers (also known as our parents).
CLUB SULLIVAN understands this generation’s perspective and approach to not only travel, fitness, the work/life balance, food, family and the future, but also online usage, and content consumption.
We were brought on board to market and grow #2020BEYOND — A Millennial coaching program that aims to develop the next generation of leaders.
By the year 2020, 65 percent of the workforce will be Millennials. Get excited!